Find Your Voice: Group Cohorts
6-Week Group Cohorts
Every student receives:
Complimentary Brand Archetype Card Deck
Lifetime access to our student Slack Channel
Three 1:1 Follow Ups with your instructor
Our classes are designed to empower our students with a feeling we can only equate to flying… but with your voice.
Each week blends live coaching, guided reflection, and group support to help you:
Discover your unique brand voice
Find your brand archetype
Design your own content compass
Optimize your profile for visibility and connection
Start publishing content that resonates
6-Week Course Includes:
Week 1: Your Foundation
Define your goals and create your vision board. What change are you here to create – for yourself, for others?
Week 2: Your Audience
Who are you speaking to? What do they need most? Identify your ideal audience and dive deep into their challenges. How can you help?
Week 3: Your Brand Identity
Discover your Brand Archetype and define your value proposition. Your archetype is an emotional short cut for your audience; your value prop is your messaging framework.
This week you’ll plug in all of your previous work into your Content Compass. Prepare to be mind blown.
Week 4: Your Compass
Week 5: Your Content
Present your week’s worth of content to the group for peer review and feedback. Together, we’ll strengthen your ideas and sharpen your voice.
Week 6: Your Launch
Your content is live! Now, we’ll focus on your published content. We’ll work on best practices to optimize your profile to capture leads and build stronger connections.
The Find Your Voice Cohort is for you if:
You know you have a story, but are unsure where to begin.
Your content is almost there, but not moving the needle.
You’re ready to take a leap and grow your side hustle, or your business.
You want to find your voice, speak your truth and make a positive impact.
Discover Your Brand Archetype
Rooted in Carl Jung’s psychological theories, they help shape a brand’s identity, voice, and behavior—making it easier for people to instantly relate to and connect with the brand on a deeper, often subconscious level. .
Know your archetype to find your voice, win over your audience and to grow your business.
Brand archetypes are universal character types or personas that tap into shared human experiences and emotions.
Meet Your Instructor
Founder & Head of Strategy
Alaina Shearer
A professional disruptor and growth marketer, Alaina Shearer is an award-winning journalist and the founder of a ground breaking brand and digital content agency.
In 2016, she created TogetherDigital, a national women’s group that reached over 40K women per year and then ran for the U.S. Congress in 2020.
She has over 20 years of experience in branding, digital marketing, content creation and executive training.
Today she’s passionate about giving others the tools and courage they need to create their own purpose-driven brands.
From friends and clients.
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"Alaina always brings her authentic self to the table, delivering fresh and insightful ideas. I treasure her perspective."
Nichole Barnes Marshall
Chief Diversity Equity & Inclusion Officer @ Pinterest -
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"If you are growing your business brand or personal brand, Alaina is someone you need in your corner."
Kim “Kimfer” Flanery-Rye
Founder, Inclusion Equals & CEO of F*Bomb Breakfast Club -
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"Super happy with Alaina's insights into my personal brand."
Ross Pomerantz (aka, Corporate Bro)
