WORK

Bringing brands to life is our jam. Here are a few of our favorite projects…

Leveling the pay field for women athletes.

A woman with curly hair posing with her arms raised against a light green background, advertising for ShePlays with text overlayed that says 'Now accepting new athletes, grow your brand'.

Good Now engaged at the seed of an idea for this start up on a mission to level the pay field for women athletes.

Our work began with research into audience needs, both athletes and their fans, and resulted in what is now She Plays – the world’s first platform giving women and non-binary athletes the power to launch their own merch line and shop (and keep the 80% of the profits).

Client
She Plays

Type
B2C & eCommerce

A young man with bleached blonde hair wearing a white sweatshirt and matching sweatpants standing on a sports field in a stadium.
Red background with bold yellow text saying 'PAY HER' and a logo with 'ShePlays' script and website 'SHEPLAYS.IO' underneath.

Giving a future author her narrative & voice.

Book titled "The Beat Must Go On" by Nichole Barnes Marshall, with a colorful dotted pattern on the cover.

Nichole B. Marshall came to Good Now with a draft and title for her first book, she left our engagement with a new title, a new direction for the book, a website, personal brand coaching and a platform to build upon.

The Beat Must Go On: Reimagining Inclusion for a Divided Era breaks down Nichole’s philosophy that you can only overcome resistance to culture and belonging initiatives by creating something so undeniably better that people can't help but move toward it – just like the House music dance floors on the South Side of Chicago where she grew up. View more on Nichole’s website.

Client
Nichole B. Marshall

Type
Personal Brand

A woman with long hair, wearing a black pinstripe blazer, smiling in front of a graphic background with the words 'The Beat' and 'Must'. The webpage header shows her name, Nicole Barnes Marshall, and menu options including Home, About, Book, Consulting, Speaking, Contact.

Lifting up former foster youth.

Laptop displaying a website with the slogan "The system fails them. We lift them up." and a photo of five diverse young people, on a wooden desk.

The Mirth Project is one of our longest standing clients, since their founding in 2017, Good Now has been there to carry their brand forward. Watching the impact and growth of the Mirth Project has been one of our greatest joys.

Our work includes: branding, website design, social strategy, fundraising advising, and email marketing.

Client
The Mirth Project

Type
Non-Profit

A young woman taking a selfie outdoors, smiling widely, wearing glasses, headphones around her neck, and making a peace sign with her hand.
Flyer for 'The Mirth Project's Big Table Event' featuring a group of diverse young people and details about the event including date, time, location, and a message about the importance of two hours to change lives.
At a conference or event, a woman with long brown hair and glasses stands behind a table. She is speaking to three women, one of whom is holding a notepad. There is a large teal-colored promotional banner on the left side of the image about foster youth education. The room has a white wall with wooden paneling and other people are visible in the background. The lower part of the image contains text that reads "NO SAFETY NET: walk in the shoes of a Former Foster Youth."

Long Live Tech

Sage sets best practices for the IT Asset Disposition (ITAD) industry in security, asset management, and responsible recycling. Our work led to a brand identity that reflects the quality of their best-in-class offering.

Client
Sage Sustainable Electronics

Type
B2B, IT Asset Disposition Provider

Three black water bottles with copper-colored caps and digital text that says 'LONG LIVE TECH' in purple letters on the front, set against a teal background.
Open book showing a graphic about carbon reduction, with a bar chart comparing 30% reuse before sage and 70% after 90 days, highlighting a 5% reduction in CO2 emissions.
Infographic on e-waste statistics showing data from 2019, including creation of 54 million tons of e-waste, 350 cruise ships' worth of waste, e-waste expected to double by 2030, and two-thirds of e-waste still operational, with imagery of an ocean and the SAGE logo.
An iPhone displaying a social media profile page with various posts and images related to the company Sage, including infographics, product images, and profiles of people.

Unlocking Your
Community’s Potential

Five Keys, formerly 5150 Community Management, excels at managing the complexities of HOAs and bringing order to otherwise chaotic and overwhelming situations.

Our work included an entirely new name and brand identity + bringing this all to life with a successful brand launch.

Client
Five Keys

Type
B2B, Community Management

Person holding a tablet showing a community website with images of homes and garden decorations.
Business cards, envelope, and brochure for Five Keys organization on a dark wooden surface, with a potted aloe plant nearby.
Open magazine or brochure showing a residential building and an article titled "Why Five Keys" with a photo of two people hugging in front of a house.
A smartphone on a wooden table displays a podcast titled "Hey Neighbor" by Denise Haas, with episode details and a pause button. Beside the phone, there are branded flyers and business cards for "Fleeky's," featuring a teal background with a gold logo and text.

Disruption for CPAs

Thriveal, the premiere community for accounting firm entrepreneurs, inspires counter-cultural firm owners to embrace their creativity within the profession.

Client
Thriveal

Type
Professional Community

A dark wooden box with the word 'Thrivel' and a coffee bean logo engraved on the lid.
An iPad displaying a podcast episode titled 'Thrivecast' with a woman wearing headphones, and text indicating four reasons to love Thriveal, including 650 members, 12 years, 150K hours of CPE, and 18 countries.
A beige business card with the Thrivel logo and website, placed inside a speckled beige bowl.
Smartphone screen displaying a grid of images and quotes related to Thriveal, a community or podcast, with icons at the bottom for navigation.

Bound for Greatness

Outward Bound, an outdoor education org, delivers powerful life lessons by encouraging participants to safely and confidently step outside their comfort zones while traveling in spectacular wilderness areas.

Client
Outward Bound

Type
Nonprofit

Close-up of a blue promotional flyer celebrating 10 years of impact in the Bay Area and 35 years of high Sierra discovery, with a circular logo that reads "Circle Up!" and the date May 17, 2018.
A diagram showing interconnected elements related to educational programs, including schools, CBOS, alumni, research, and various program components on a dark background.
Open annual report booklet showing a photo of two young girls, one with light skin and brown hair, and the other with dark skin and black hair, sitting outside on sandy ground, with the girl on the right making a peace sign and the girl on the left looking surprised.
Four individuals standing together with arms around each other, smiling, in front of a backdrop with logos. One person is wearing a helmet and safety harness. They are at an outdoor event called Outward Bound California, City Skyline Challenge.

You are awesome and your brand should be, too.

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